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New Year Blog from PCRS CEO, Lynn Ladbrook
Tuesday, 4th January 2022
I sincerely hope you all managed to get some rest and relaxation over the festive break. It is undoubtedly much deserved: It’s been said before, but I’ll say it again, 2020 and 2021 were tough years. We hope that 2022 will eventually get easier, but we recognise there are likely to be a few more turbulent months ahead.
At PCRS our aim is to support our members and the broader healthcare community to deliver the very best in respiratory care – we are conscious that this is not getting any easier, the workforce is tired, burnt out, under a great deal of pressure, and many have been ill themselves or lost loved ones to COVID19.
At PCRS, we have made it our goal this year to make your lives easier (when it comes to obtaining professional and clinical information on respiratory conditions at least!). We are known for our excellent guidelines, advocacy, educational resources and expertise and we will continue to deliver all of this, but we will focus on making our materials shorter, easier to digest, to access, to engage and act on. We recognise you’re time poor, you have a lot to get through and are under a lot of pressure to deliver. So watch this space for more podcasts, short blogs, videos and brief advice to help you quickly and effectively deliver the very best in patient care.
- We recognise that there are many factors that help to improve patient outcomes – it’s not just clinical knowhow – as clinicians we also play a role in breaking down the myths, perceptions and attitudes that can form barriers to effective care. Tackling these barriers will also be a focal point of activity over the coming year:
- Our Asthma Right Care campaign will explore the myths and misperceptions that surround asthma and can prevent patients from taking their condition seriously – for example the idea that wheeziness and coughing is simply part and parcel of living with asthma, or that medication can be taken only when symptoms get worse. We will support clinicians with counter messaging and resources that seek to blow away these myths.
- We’ll also challenge perceptions around COPD – it’s a serious illness, but it’s often under prioritised – why? We will explore the attitudes and approaches to COPD and look out for our new train the trainer programme to be launched in the early summer that aims to tackle some of the key barriers to more effective care.
- We’ll be taking a closer look at health inequalities and how these drive respiratory disease –and what as clinicians we can do to address or tackle the huge array of inequalities that exist.
- We will continue to inform national policy and guidelines, driving the voice of respiratory forward, ensuring that, no matter what, standards remain high, and patient outcomes centre stage.
- We hope you’ll also take some time for yourself and revitalise your passion for respiratory, by seeking out new opportunities to develop your non clinical skills, build your confidence , and learn from our experts – this year we have a new leadership programme, an expanded mentorship programme as well as our fantastic peer support networks.
More than anything we’re looking forward to seeing you all from 22nd – 24th September at our annual conference – whilst travelling to and from conferences might now seem rather alien to us – we are super excited at the prospect of seeing everyone in person again – it will be great to see and hear our excellent speakers, get to chat and socialise with our colleagues, and feel the inspiration and passion of those around us. I for one am already looking forward to this fantastic event - it really will be the tonic we all need after two very tough years.
PCRS Produced / Collaboration