Rhinitis is a highly prevalent problem in all age groups that significantly impairs the lives of people with the condition, including their cohabitants. Underdiagnosis and misdiagnosis are common, which leads to under or inappropriate treatment, economic impact, and potential harm. 

Most people with rhinitis manage the condition episodically, either with self-management or over-the-counter medications (OTC). Many underestimate and neglect their symptoms and often do not bring this to the attention of their general practitioner (GP). However, as this is a common problem and a frequent comorbidity affecting the management of other conditions, it needs to be recognised and managed appropriately in primary care.