This webinar is designed to encourage & enable health care professionals address behavioural issues they face when delivering health care for their patients.

Healthcare professionals recognise that the management of a long term condition is a partnership between the patient & HCP, however all too often patients adopt a passive role and ask the HCP to deliver all the health outcome changes.

Behavioural change takes time, professional confidence and training; and as such the management of long term conditions  tend to be focussed on medical management rather than the equally important behaviour change to support self management.

The webinar will cover some of the psychology concerned with enabling patients to make changes in their lives and some of the techniques HCPs can use to encourage patients to see that these behaviour changes are sustained and beneficial. The webinar will also concentrate on specific issues relating to the management of respiratory disease in Primary Care, including changes in inhalers, the use of non pharmacological therapies, smoking cessation and obesity management.

After the webinar HCPs should feel more confident to use health behaviour change in their patients with chronic illness and be able to empower patients to make the important changes in their medical and lifestyle management which should improve outcomes.

The presentation will be followed by a Q & A session.

This webinar is being made available exclusively to PCRS Peer Support Networks within the East of England region

Speaker: Ben Ainsworth

Dr Ben Ainsworth is a Senior Lecturer (Associate Professor) in Health Psychology at the University of Bath, and Senior Research Fellow at the University of Southampton. His research focuses on supporting health behaviours for people with chronic conditions, in particular the self-management of chronic respiratory disease. He received a prestigious NIHR Post-doctoral Fellowship from the NIHR School of Primary Care Research ‘Developing and Evaluating Psychological and Behavioural Interventions for Asthma’. He is a member of the British Lung Foundation / Asthma UK Taskforce for Lung Health and the European Respiratory Society ‘SHARP’ (Severe Heterogenous Asthma Research Patient) collaboration. At the University of Bath he teaches how to use an understanding of behavioural science to support people to follow evidence-based health recommendations.

Chair: Daryl Freeman

Daryl worked as a partner in a Primary Care practice with a focus on elderly care until November 2017 when she left to become an associate Clinical Director with Norfolk Community Health & Care, the main provider of community care in Norfolk & Waveney. Her role is to work with Commissioners & Providers to ensure delivery of care across the area is as seamless and co-ordinated as possible with a particular focus on care for the frail elderly population and the development of new patient pathways as a result of the success of Covid Virtual Wards. She is also Chair of the STP Respiratory Working Group, which in the last 2 years has worked towards standardising respiratory care, pathways & documents across Norfolk & Waveney. Recently she has been appointed to a joint BTS/PCRS committee looking at how respiratory care can be better integrated across Primary/ Secondary and Community Care. She has represented PCRS-UK on the Right Care COPD pathway and is the Primary Care lead for NHSE Right Care asthma & pneumonia pathways. She also leads the PCRS-UK Service Development Committee and is an active member of the East of England Respiratory Clinical Network. Daryl loves country life and is a keen horsewoman and lives in Norfolk with her 2 dogs, 3 horses and long suffering paramedic partner.

PCRS is grateful to Astra Zeneca Ltd for the provision of a medical education grant to support this webinar. The programme and content has been solely organised by PCRS with no input from the grant maker.