Supporting Respiratory Care in Primary and Community Settings Through a Digital Learning Platform: Evaluating the Impact of the HCP Hub (ID 650)
Asthma and Lung UK
Abstract
Supporting Respiratory Care in Primary and Community Settings Through a Digital Learning Platform: Evaluating the Impact of the HCP Hub
Purpose
Primary care clinicians manage most respiratory conditions but face challenges such as limited time, variable training, and inconsistent access to guidance. In June 2024, Asthma + Lung UK launched the Healthcare Professionals (HCP) Hub to address these barriers. The Hub aims to build clinical confidence, standardise care, and improve outcomes—especially for healthcare professionals new to respiratory care.
Methodology
The Hub was developed using user-centred service design principles (Stickdorn & Schneider, 2011) and grounded in Self-Determination Theory (Deci & Ryan, 2000) to support autonomy (on-demand access), competence (bite-sized tools), and relatedness (peer-informed tone). Input from over 100 clinicians shaped a Theory of Change model (Connell & Kubisch, 1998), mapping clinical "pain points" to targeted interventions. The Hub curates high-quality resources from across the respiratory education ecosystem (e.g., BTS, PCRS, ARNS), providing a single point of access.
This collaborative, curated approach helps build a supportive network—particularly for novice or under-supported HCPs (Ranmuthugala et al., 2011; Noar et al., 2023). Regular newsletters reinforce learning and help foster an inclusive, trusted community of practice.
Key Findings (June 2024–June 2025)
• 276,511 page views (+449% YoY)
• 129,931 unique users; 94,011 via organic search
• Most-used tools:
o Peak flow variability calculator (74,322 views; avg. time 4m14s)
o MART/AIR action plan guidance (34,822 views)
• Low bounce rate (28.5%) and strong dwell time indicate relevance
• 93% of surveyed users found the Hub useful and relevant
• 73% reported improved clinical confidence
Conclusion
A behaviourally informed, digitally delivered platform can empower HCPs, particularly in primary and community settings. By combining original content with curated resources and regular engagement, the HCP Hub improves confidence, supports best practice, and strengthens the respiratory care workforce.
References
Deci & Ryan (2000); Connell & Kubisch (1998); Stickdorn & Schneider (2011); Ranmuthugala et al. (2011); Noar et al. (2023)
Funding: None
Conflicts of interest: None
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