On Demand webinar: Behavioural Medicine & Respiratory Disease
‘There's nowt stranger than folk.’ This session will shed some light on this old Yorkshire saying and its implications for respiratory disease.
We have effective treatments for many respiratory conditions but their impact on outcomes is limited by patient non-adherence.
Focusing on lessons from asthma research, Professor Rob Horne discusses how behaviour science can help us understand and address this challenge. He also explores whether approaches that have been helpful in asthma might work in other conditions and whether the same rules might apply to addressing clinician behaviour (in the hypothetical case that this might also be problematic).
The session provides an accessible framework for explaining why the behaviour of ‘other folk’ can seem strange, and how that insight might help to close the behaviour gap in respiratory treatments.
Speakers
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Clare Cook
Clare is a physiotherapist working in an Integrated Community Team as Clinical Lead. The team which delivers both acute and planned care for Respiratory patients in Bristol offers a diverse working environment. Clare has had significant experience of working in PCRS committees and on the Executive and was lead for the PCRS Respiratory leaders programme for a number of years. -
Robert Horne
Rob Horne is Professor of Behavioural Medicine at University College London. His research focuses on the role of psychological and behavioural factors in explaining variation in response to treatment.
Rob trained in pharmacy and health psychology. A key theme in his research is the understanding of patient and public perspectives of illness and treatment and how this can be applied to help get the best from essential treatments for the benefit of individuals and society.
He has developed a series of internationally applied frameworks and tools for supporting treatment engagement and adherence and enhancing patient care including the Perceptions & Practicalities Approach (PaPA) and Necessity Concerns Framework (NCF), which form the basis for the NICE Guidelines for Medicines Adherence.
He has over 300 peer-reviewed publications (>39,000 citations H-index 91) supported by grants of over £30 million (£4.9 million as Principal Investigator) in the last decade. He is a Fellow of the Royal Pharmaceutical Society and Fellow of the Royal College of Physicians, Faculty of Pharmaceutical Medicine. He is founding Director of Spoonful of Sugar Ltd, a UCL Business company working globally with industry partners healthcare providers and third sector organisations to implement his research into practice.